To celebrate the launch of Michael Chabon’s latest novel, Telegraph Avenue, Diesel Bookstore in Oakland is transforming into Brokeland Records.
In Telegraph Avenue, Brokeland Records represents Oakland and Berkeley in all their eclectic glory, and for one week it will move from its fictional location on Telegraph Avenue to co-locate with Diesel at 5433 College Avenue in Oakland.
Be on the lookout for Brokeland signage, shopping bags, and more.
The first 200 people to pre-order Telegraph Avenue from Diesel will be invited to attend the grand opening party on September 12.
Michael will discuss and sign copies of Telegraph Avenue, and will be introduced by a very special guest to be announced soon.
There will also be a raffle for an 8-track player from Michael's personal collection and an exclusive Telegraph Avenue mixtape. Proceeds from the raffle will benefit 826. 826 National is working with local funders to bring 826 programming to Oakland.
Food and beer (courtesy of the Linden Street Brewery) will be served. That’s how you know it’s a party.
Berigan’s Records will be providing a display of jazz records for sale, curated by Berigan Taylor.
Brokeland owners Archy Stallings and Nat Jaffe are longtime friends, bandmates, and co-regents of this kingdom of used vinyl located in the borderlands of Berkeley and Oakland. Their wives, Gwen Shanks and Aviva Roth-Jaffe, are the Berkeley Birth Partners, a pair of semi-legendary midwives who have welcomed more than a thousand newly minted citizens into the dented utopia at whose heart — half tavern, half temple — stands Brokeland.